91×ÔÅÄ

As generative artificial intelligence becomes increasingly accessible, 91×ÔÅÄ is establishing clear guidance regarding the use of AI-generated imagery in University communications.

AI-generated images and video may not be used to represent 91×ÔÅÄ or the 91×ÔÅÄ brand in official University communications. 91×ÔÅÄ's visual identity represents the University's history, reputation, and community. Generative AI can alter, distort, recreate, or fabricate visual elements in ways that are inconsistent with established brand standards. Protecting the integrity and authenticity of 91×ÔÅÄ's visual identity requires that official University imagery and brand assets remain accurate and appropriately used.

University Seal, Wordmarks and Brand Assets

The 91×ÔÅÄ seal, University wordmarks, logos, and other official brand marks may not be generated, recreated, modified, enhanced, or manipulated using generative AI.

Do not upload 91×ÔÅÄ's seal, wordmarks, logos, or other protected brand assets to generative AI platforms for the purpose of creating new designs or variations.

AI-generated images should not include fabricated or AI-recreated versions of 91×ÔÅÄ's:

• University seal;
• official wordmarks and logos;
• departmental, college or school marks;
• athletic marks;
• branded signage or environmental graphics; or
• other official visual identity elements.

Only approved University brand assets should be used in 91×ÔÅÄ communications, and those assets should be used in accordance with University brand standards.

Photography, Video and Representations of 91×ÔÅÄ

AI-generated or synthetic imagery may not be used as a substitute for authentic 91×ÔÅÄ photography or video in official communications with express written consent of the University Communications office.

This includes AI-generated representations of 91×ÔÅÄ students, faculty, staff, alumni or University leaders; campus buildings and spaces; classrooms and laboratories; University events and activities; or other imagery presented as depicting the 91×ÔÅÄ experience.

The restriction applies to University websites and webpages, official social media accounts, advertising, marketing and recruitment materials, fundraising communications, publications, news and public relations materials, promotional videos, presentations, signage, event materials and other University-branded communications.

AI should also not be used to alter authentic photographs or video in ways that materially change what occurred, add or remove people or objects, fabricate University environments, or otherwise create a misleading representation of 91×ÔÅÄ.

Direct questions about the appropriate use of University imagery, the seal, wordmarks, logos, or other visual brand elements to University Communications before materials are published, distributed, or produced.